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Halloween spectacular: @clothemod 

‘I want people to look at everyday clothes and restyle them into costumes’ - A Review of Clothemod’s Sustainable Halloween Runway.

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Sensational, sexy, and spooky! Clothemod hosted her third professional fashion runway this Halloween, and it was frighteningly good. ‘The Devil Dressed Me’ is in collaboration with ClothingXChange, a Bristolian company that advocates for pre-loved fashion.  

Inspired by 80s slasher movies and motivated by sustainability, Meg Cox curated 12 outfits to walk the runway at The Island in Bristol City Centre. The venue was an incredible choice: The Island has actual prison cells, winding rooms, and a mysterious atmosphere. Upon entry, all viewers were given a goody bag with various treats to commemorate the event.

The layout and lighting of the runway were simple but effective. Fifty chairs were arranged to transform the floor into a thrust stage, illuminated by pink and blue astera lighting. While this created an intimate and warm mood, more focus on decorations would have elevated the show. On the note of intimacy, it is apparent that all the workers behind this event have formed a close-knit and welcoming community. Rosie Groom, the show's stage manager, said, ‘over the years of working together, we’ve really become a family. We all have the same passion for the future of sustainable fashion and the bonds that we’ve formed allow us to create work that we’re really proud of’.

Now, onto the heart of the show - the fashion. Both collections were cohesive and emulated old-school grunge. The first collection was more punk-inspired, attributing to the dark colour scheme, the use of spikes on clothing, and the uncommon silhouettes. The latter half of the show, however, truly showcased the talent of the designers, stylists, and models. The second collection was more vibrant and experimented further with accessories and makeup. References to pop-culture moments and cult classic films came across very clearly. In conversation with Meg, she told the iconic story of when Ozzy Osborne bit into a real-life bat which she sought to recreate. 

 

Meg also shared her love for the 1977 horror film 'Suspiria'. She said the film helped her realise that , ‘it’s all about stepping outside the box, being creative. You don’t have to go with stereotypical costumes - you can make your own characters and stories. Use makeup, prosthetics, accessories from charity shops; it’s about pushing the boundaries of what fashion is.’ With this goal in mind, the choice of clothing was particularly astute. The feminine makeup on the male models, juxtaposed with the threatening, edgy looks of the female model truly subverted normative expectations of fashion.

 

Diversity is also central to Meg’s mission, as is apparent in her model casting. Not only was it a diverse crew, but each of the models committed to the performance of the runway. In particular, Ishola Muyiwa must be commended for his captivating, spine-tingling performance. Notable moments included model Zion Mutambasere ripping the head off of a teddy bear to reveal strings of shimmering red beads; Ishola biting into a faux-bat revealing a bloody filling, and then proceeding to chuck a pack of cards into the audience - cards which I later discovered were clothemod’s business cards. 

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In the interval and after the show, the clothing shown on the runway was displayed for sale, with the cells of the venue being cleverly utilised as changing rooms. I was delightfully surprised to find that all the clothes were affordable, making sustainability affordable and convenient. 

 

Overall, the runway had a meaningful vision executed with skill and dedication. The striking costumes and props resulted in a chic Halloween collection. Unlike other fashion shows in Bristol, ‘The Devil Dressed Me’ is not especially grand or ostentatious. Still, the show's smaller scale and intimacy lends itself to its sustainable message and is an accessible introduction to the world of fashion.

 

So what’s next for Clothemod? Two new runways are already in the works, one in – and the other will be next Halloween. Clothemod promises exciting themes, unique venues, and incredible energy - a great event for all, especially for those looking for an introduction to the world of sustainability.

Credits:

Author - Erina Mannan @erina.mannan

Images - Charlotte Pang @charlottepangers

Title Image and Thumbnail - Billy Allen @skjuleproject

Event Manager and Designer - Meg Cox @clothemod

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